In an earlier post, I mentioned that organizations are using caricatures and comic strips to tell composite stories. This requires some serious artistic chops, but it’s highly engaging and I think the format helps the audience understand that what they are seeing is a “typical” story rather than a “real” story.
Hull Services in Calgary has a fantastic example that I wanted to share. They are addressing a really tough topic in a way that is educational and accessible to a broad audience, helping to raise awareness and give people language around a very difficult life experience. This is not your average annual report.
You can see the report featuring the story online at: http://hullservices.ca/sites/default/files/hullannualreport.compressed.pdf
About Hull Services:
Hull Services offers an integrated continuum of prevention, intervention and treatment programs in addition to professional training services and workshops in Calgary and beyond.Through these programs and services Hull provides effective behavioural and mental health treatment and support for thousands of children and their families on annual basis.